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Whole Product Concept as MVP

Whole Product Concept The Whole Product Concept introduces an innovative perspective on devising your customer proposition. Theodore Levitt and Regis McKenna initially put forward this model. However, it received widespread acclaim as a substitute perspective when Geoffrey Moore outlined it in his book “Crossing the Chasm”. Indeed, there are variances Read more…

The Misconceptions About MVP

MVP and the misconceptions about what it means Serving as a technical advisor is an ever-changing job. In this capacity, I often find myself at pitching sessions organized by KodoStartups, where a multitude of startups are competing for the chance to share their nascent ideas with possible investors. Typically, these functions Read more…