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Whole Product Concept as MVP

Whole Product Concept The Whole Product Concept introduces an innovative perspective on devising your customer proposition. Theodore Levitt and Regis McKenna initially put forward this model. However, it received widespread acclaim as a substitute perspective when Geoffrey Moore outlined it in his book “Crossing the Chasm”. Indeed, there are variances Read more…

Robert Briza From Advrtas Distributes 360° Media Content Across Existing Channels

ADVRTAS Technology Delivers 360° Media Without A Headset Allowing Content Creators, Marketers And Advertisers Deliver Better Messages Meet ADVRTAS ADVRTAS is a Los Angeles based First-Mover SaaS platform allowing Content Creators, Marketers, and Advertisers to cost-effectively create distribute & measure 360° media content across existing channels. ADVRTAS features patented “lightweight” web-based delivery technology Read more…

How To Do A Good Customer Interview

Effective Customer Interaction – A Guideline for Success Customer growth is traditionally linked to the validation of your business concept and hypothesis. The method revolved around conversing with your clients. This process underscores the importance of carrying out customer interactions effectively.  The critical challenge related to customer chats is ensuring Read more…