Whole Product Concept The Whole Product Concept is a different way of thinking when you make an offer to your customers. The concept was first introduced by Theodore Levitt and Regis McKenna, but it really picked up as an alternative way of thinking after Geoffrey Moore popularized it in his Read more…
ADVRTAS Technology Delivers 360° Media Without A Headset Allowing Content Creators, Marketers And Advertisers Deliver Better Messages Meet ADVRTAS ADVRTAS is a Los Angeles based First-Mover SaaS platform allowing Content Creators, Marketers, and Advertisers to cost-effectively create distribute & measure 360° media content across existing channels. ADVRTAS features patented “lightweight” web-based delivery technology Read more…
Good Customer Interview And The Rules Around It Customer development is usually associated with validating your business idea and assumptions. The way to do this is by talking to your customers. This is the value and purpose of performing customer interviews. The main issue about customer interviews is to make Read more…
What Is Customer Segmentation? When you build and develop your product or service, you as a founder should always think about which customer segments to target. Who is your ideal customer and where to find it. Customer segmentation is the process of dividing customers into groups, based on characteristics defined by Read more…