fbpx

Whole Product Concept as MVP

Whole Product Concept The Whole Product Concept introduces an innovative perspective on devising your customer proposition. Theodore Levitt and Regis McKenna initially put forward this model. However, it received widespread acclaim as a substitute perspective when Geoffrey Moore outlined it in his book “Crossing the Chasm”. Indeed, there are variances Read more…

Why Startups Fail

Starting a new business Setting up a new enterprise demands tenacity, bravery, and a generous dose of daring optimism. However, nurturing a startup demands a higher level of challenge compared to growing a business. This largely stems from the anticipated capability to scale and maintain robust double-digit growth month on Read more…