Why Do You Need A Co-founder
We live in a society and almost nothing useful and marketable is ever created by a single person. There are inventions by some lone engineer of course or discoveries made by a genius scientist, but the truth is – most of them are not enough to create meaningful and impactful companies.
That is why all startup founders need someone by their side. This someone is usually a person who shares their passion and drive for that specific topic, and this is exactly why sometimes it could be so hard to find such an individual.
In this post, we will try to explain the best ways to reach like-minded souls and attract them to join your venture. Fasten your seatbelts and let’s get on the roller-coaster because this is going to be a bumpy ride.
Skills You Need To Attract A Co-founder
The most important skill every single startup founder should have is storytelling. ‘Why’ you would ask. Well, because masterful storytelling is needed for almost all business-related activities – marketing, sales, strategy, investor relations, etc. Finding and keeping a skilled co-founder is no different. Go out to startup events and network, share your story and if you truly believe in its rightfulness, you will find the right partner. This advice may sound like a prelude to marriage and actually, it is pretty close to it.
5 Ways To Find The Right Co-founder
Although there are no clear actions about how to find a co-founder, we can outline several steps that can be undertaken. Some of them could be obvious, while others – not so much. In either case, we will try to be as simple and straightforward as possible.
Use the power of your own personal network – This should definitely be the first place where you should seek. A startup is a very long-term obligation so you will want somebody that will stick with the team no matter what happens during the long journey. As we mentioned, the co-founder should be a person who has your trust and who will help you lay down the vision of the new organization. For that to happen, you will need to have confidence in that person. Confidence that he/she will carry the idea on with you. That of course is not enough. A good team will require members whose skills complement each other’s, so search for someone with the skills you lack.
Networking events – Reaching out to your network is important, but what if you do not have one, to begin with? What then? Fortunately, in today’s connected world there are numerous social networks aiming to solve such problems. In almost every major city you can visit numerous startup events and meet new people. Just check out the websites that provide information about the latest events worldwide and you are ready to go.
Founders matchmaking websites – Those platforms are akin to dating apps like ‘Tinder’ or ‘Hot or not’ and they serve as an important starting point for building business relationships. There are also live startup events similar to speed dating where you simply pitch your idea to others and see how they react. The main goal here is to leave with a list of people you would like to continue your startups’ talks.
Use external help – One other idea that could be used in filling skill gaps is outsourcing. If you have enough funds, you can hire a team to help you build your MVP. You could either outsource to an agency or to some specific freelancers and all this could be executed through the tons of platforms on the market – websites like UpWork, Fiverr, TopTal, Guru, and Freelancer.com. Because you are hiring people only for specific tasks, this could prove much cheaper than having full-time employees. However, bear in mind that it might not work out for some larger and longer-running projects – in that case, an agency would be more helpful.
Start by yourself – If months come and go and you just cannot find the right co-founder then maybe it’s a good idea to start alone at least until you have your Minimum Viable Product. It could be much harder than working on ti with a partner but it could have its positive sides (like having something to show to investors). In order to do that, you may need to hire freelancers for a short period of time or a mentor who works with local entrepreneurs. If you manage to get people’s interest in your MVP, they may even become your co-founders.
Don’t Limit Yourself To Only These Options – Be Creative
The options we covered here are just some of the ways that you can use to seek potential business partners. Just like with romantic relationships, you will have to go out and meet people. You will have to share your drive and your motivation. Once you find someone who complements your skills and ideas, do everything in your power to keep him/her near. It could be the co-founder, helping you build the next big thing!