Sustainability is more than just a trending term. It is a necessity. Today’s business leaders must look for ways to make sure their organizations are environmentally-friendly. This not only attracts more customers but can also save money. Most importantly, being environmentally aware is the best way to ensure the resources we have will be available not just today but for the world of tomorrow. As an up-and-coming entrepreneur, there are many things you should know that will help you get started on the right path.

Getting Started

Starting a business in any industry with any goal in mind begins with a few basic steps. These include:

  • Coming up with an idea.
  • Choosing a business structure.
  • Writing a business plan.

As you begin your business with sustainability in mind, it also pays to learn what, exactly, this means beyond simply recycling. You can learn more by browsing articles on the United Nations Global Compact website. While you may not be able to enact all of the principles you find, you will need to write how you plan to achieve your sustainability goals in your business plan.

Reduce Footprint

Speaking of sustainability goals, one that gets a lot of talks these days is reducing your carbon footprint. While there are many ways that we can do this individually, for businesses, the two that make the most sense are working remotely and utilizing cloud technology. Working remotely takes cars off the street, while switching to cloud technology lowers your energy consumption and, in many cases, utilizes renewable energy in the first place. Software technology company Lateral further emphasizes the benefit of the cloud by noting that it can result in dematerialization, which means we rely less on physical machines that create waste in landfills.

Why Green Is Good For Business

The obvious and most important reason that going green makes sense is for environmental protection. However, there are many other arguments in favor of eco-friendliness in the workplace. ActionCOACH Tampa Bay lists an improved brand image, attracting green customers, and a healthier, safer workplace are just a few of these.

It Might Not Be Easy

While sustainability is a plus for your company, it might not always be easy to get up and running, and there is always confusion about what is actually environmentally friendly and what is not. Just look at your recycling bin for examples. You are probably recycling plastic bags in product wrapping; however, these are not as recyclable as you think. Going and staying green means continually keeping up with best practices, and it can result in a higher investment initially, although you will likely see an ROI over time.

Sustainability In Successful Businesses

Many of the world’s largest businesses, including Ford, Disney, and Johnson & Johnson prioritize environmental responsibility. They do this in a number of ways from reducing waste to ensuring that the majority of the products they output are recyclable. You don’t have to be a multi-billion-dollar corporation to do your part, but you can look at these and other organizations for inspiration as you get up and running.

Ultimately, having a green business is good for your customers, great for your employees, and even better for the planet. It takes a lot to get started, and you will learn many things along the way. But, when sustainability is your goal, it’s worth the extra work to ensure that your efforts have an impact.

How Can StartupBrite Help Your Startup

Are you looking for investors for your eco-startup? Startup Brite can help with a Complete Promotional Package that includes a business profile, video interview, and a custom message about your business to a network of investors.


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